NPIC looked to Zielinski Design to help rebrand the N-Bone line of dog, cat, and ferret treats. The challenge was to create a packaging solution that would break through what is a very crowded space both visually and physically. The pet treat aisle is loaded with brands sporting every color in the rainbow and trying to get the consumer to choose your brand is the key to success. The new design incorporated endearing pet photos with window treatments allowing the consumer to see the product - an important element to the buying process. An icon system was developed to help the consumer quickly glean the features and benefits of each product. Currently available at Amazon, Petco and other fine retailers, the highlight of this project was watching my dog “Dirk” enjoying his N-Bone treats.