El Corazon de Santa Fe

Before the construction of El Corazon de Santa Fe, Zielinski Design was retained to create the properties unique brand, sales collateral, and direct mail campaign to support pre-sales. The logomark was used for architectural accents as well as to develop the way-finding system and property signage. In-room note pads, stationery, and pens were also included. The direct mail was a tactile and powerful print piece that delivered a dual message, underscoring El Corazon de Santa Fe as both a spiritual mecca and a world-class resort.