Zielinski Design Associates - Dallas, TX - About

Zielinski Design Associates, Your strategic branding and Identity partner.

We live to create compelling identities and communications that drive consumer engagement across multiple platforms, enhancing your brand. We are a revolutionary ideation firm that focuses on strategy and execution of cutting-edge creative campaigns to help you rise above the visual and audible noise. Our specialty is understanding how to create what’s right for you. From Brand Development & Strategy, Identity, Packaging, Print, Digital Media, Advertising and Environmental Design — Zielinski Design Associates’ attention to detail, strong work ethic, and our inherent desire to understand your business allows us to deliver ideation that enhances your customer experience.

Zielinski DZDA’sconnectivityis integral to just about every phase of a companies life from defining and creating products to developing a visual identity to execution on all levels. ZDA provides a steady hand, and many times the extra hand, needed for flawless execution. ZDA has worked with startups and fortune 100 companies alike, demonstrating the importance of brand building from the very earliest stages through maturity.

ZDA’s creative methodology is based on what the customer wants or expects to receive, such as functionality, price, convenience, experience, design, reliability, performance, efficiency, and compatibility as they relate to the client’s vision. While it is possible to create substantive solutions using readily available data and client knowledge, ZDA strives to go outside the box to seek a more in-depth understanding of the consumer in their respective environments.

Experiential Connectivity Our method involves removing you from your current environment and together going out into the consumer’s environment to experience, see, touch, and immerse ourselves in their culture. This knowledge and “experiential connectivity” will help us gain the insight needed so together we can build better acquisition strategies and innovative pipeline development. This is one of the most intuitive ways we understand who the customer is and what they want and why. Without this, we are all merely making assumptions that can not be authentically supported. Connecting with the consumer on every level means visiting them in their environments on a global, multi-city investigative manner. 

At ZDA, we believe you have to extend your reach using any methodology possible, and it all starts with an idea. The best ideas come from gut intuition based on experiential connectivity. We call this Ideation

Branding & Identity

  • Brand Positioning
  • Brand Strategy
  • Brand Messaging & Voice
  • Brand Guidelines
  • Logo Development
  • Stationary Systems
  • Name Development

Digital Media

  • Website Design
  • Website Analytics
  • User Experience
  • Information Architecture
  • Content Management Systems
  • Interactive Demonstrations
  • Interactive Kiosks
  • Promotional Videos


  • Branding Environments
  • Display Design
  • Space Planning
  • Signage Systems
  • Wayfinding Systems
  • Trade Show Graphics


  • Digital Marketing
  • Print Campaigns
  • Outdoor Advertising
  • Media Planning
  • Media Placement
  • Direct Marketing

Print Collateral

  • Identity/Stationary Systems
  • Collateral/Brochures
  • Press Kits
  • Annual Reports
  • Presentations
  • Information Graphics
  • Invitations


  • Beauty
  • Food & Wine
  • Pet Products
  • Consumer Goods
  • Software


  • Cultural, Category or Mindset
  • Expert and Influencer Chats
  • Consumer Conversations
  • Insight Activation Workshops

Tom holds an BFA in Communication Arts from East Carolina University and has studied under Milton Glazer at the School Of The Visual Arts in New York. He has over 35 years of comprehensive ideation experience and has worked and innovated in many fields of design. His award winning work has been recognized by, amongst others, Print Magazine, Communication Arts, The Dallas Press Club, The National Society of Magazine Designers, The Dallas Historical Society, DSVC and the IABC. Tom is a past president of the Dallas Society of Visual Communication and co-founder and chairman emeritus of Dallas’ conservatory for it’s largest downtown green space, The Friends of Exall Park. He is a prolific supporter and spokesperson for the ethical practice of design in both communications as well as human/urban space and his firm provides ongoing support for these local communities.

Since 1991, Zielinski Design Associates has continued to seek out and work with the world’s most accomplished companies. Currently, Zielinski Design Associates is looking to take on a select group of premium brands that seek to distinguish themselves in relentlessly competitive spaces. If you represent one of those brands, we welcome you.