Zielinski Design was established in 1991 in Dallas, Texas as a branding and identity firm. Since that time, we have provided solutions for a wide range of diverse market segments both nationally and internationally. Our mission is to create memorable and compelling identities and communications that drive consumer engagement across multiple platforms. The team at Zielinski Design will deliver strategic planning, high level ideation, design excellence and flawless execution.

“Design is thinking made visual” — Saul Bass

Zielinski service’s industries ranging from heavy manufacturing to real estate to beauty. We deliver both B2B and B2C solutions and offer turn-key solutions for branding & identity, design, advertising or branding campaigns, packaging, product development, information graphics, environmental graphics, way-finding marketing collateral and much more. Our goal is to help you rise above the visual and audible noise so your product stands out. Our promise to you is our attention to detail, strong work ethic, and our inherent desire to understand your business and be a part of your team. This process and promise allows us to deliver the ideation required to enhance your customers experience.

“There are three reactions to a piece of design Yes, No and Wow. Wow is the one you want.”
— Milton Glazer

Zielinski Design service offering is integral to just about every phase of a companies life from defining and creating products to developing a visual identity to execution on all levels. ZDA provides a steady hand, and many times the extra hand, needed to grow your business. Our firm has worked with a wide range of clients from startups to fortune 100 companies alike demonstrating the importance of brand building from the very earliest stages through maturity.

ZDA’s creative methodology is based on what the customer wants or expects to receive, such as functionality, price, convenience, experience, design, reliability, performance, efficiency, and compatibility. While it is possible to create substantive solutions using readily available data and client knowledge, ZDA strives to go outside the box. Since we do not operate in your sphere of daily business, Zielinski can study your consumer in their respective environments from a range of perspectives bringing clarity to any marketing effort.

Experiential Connectivity
For our customers who desire to better understand their customer, Zielinski offers Experiential Connectivity. This process not only maximizes our efforts but you efforts too. To experience involves removing you from your current environment and together going out into the consumer’s environment to see, touch, and immerse ourselves in their culture — experience it all.

This knowledge and “experiential connectivity” will help us gain the insight needed so together we can build better acquisition strategies and innovative pipeline development. This is one of the most intuitive ways we understand who the customer is and what they want and why. Without this data we are all merely making assumptions that can not be authentically supported. Connecting with the consumer on every level means visiting them in their environments on a global, multi-city investigative manner.

Zielinski Design believes you have to extend your reach using any methodology possible, and this all starts with an idea. The best ideas come from gut intuition based on experiential connectivity — we call this ideation.

ZDA has created world class brands that have changed the landscape of their respective markets such as Ion™ Color Brilliance and Squirrell Brand Nuts. In turn, we have also created brands that have changed the way the world thinks such as the SMU Tate Lecture Series or the political action responses we have created for Children’s Medical Center. In addition to creating and positioning new brands, Zielinski Design has also rebranded, repositioned, rethought, reworked and revisited existing brands for clients in the US and Europe.

Thank you for visiting our site, Zielinski Design maintains a steadfast loyalty to our customers and we are committed to making a difference.
—  Tom Zielinski

Branding & Identity

  • Brand Positioning
  • Brand Strategy
  • Brand Messaging & Voice
  • Brand Guidelines
  • Logo Development
  • Stationary Systems
  • Name Development

Digital Media

  • Website Design
  • Website Analytics
  • User Experience
  • Information Architecture
  • Content Management Systems
  • Interactive Demonstrations
  • Interactive Kiosks
  • Promotional Videos


  • Branding Environments
  • Display Design
  • Space Planning
  • Signage Systems
  • Wayfinding Systems
  • Trade Show Graphics


  • Digital Marketing
  • Print Campaigns
  • Outdoor Advertising
  • Media Planning
  • Media Placement
  • Direct Marketing


  • Identity/Stationary Systems
  • Collateral/Brochures
  • History Books
  • Press Kits
  • Annual Reports
  • Presentations
  • Information Graphics
  • Invitations


  • Beauty
  • Food & Wine
  • Pet Products
  • Consumer Goods
  • Software


  • Cultural, Category or Mindset
  • Expert and Influencer Chats
  • Consumer Conversations
  • Insight Activation Workshops