Hunt Petroleum

Hunt Petroleum was a 4.2 billion dollar regional oil and gas company based in Dallas, Texas. As the company was about to celebrate its 50th anniversary, Zielinski Design was engaged to create a commemorative coffee table book. Using their creativity and thinking outside the box, ZDA recreated the history of the company by hosting a series of company picnics where both the employees and retirees were able to share stories, photographs, and memorabilia while a team of professionals moderated and recorded the data. Through this innovative approach, ZDA was able to produce a 250-page book titled “Riding for the Brand”, a term coined by the workers on the rig. The book was used to commemorate the companies anniversary while paying tribute to the men and women who contributed to its success. Also, it was used as a marketing tool to help develop new business and ultimately to help position the company for a more profitable sale. Today Hunt Petroleum is owned by the Exxon Mobile Corporation.