About

Zielinski Design Associates is made up of designers, thinkers, writers, doers, strategists and creators. We live to create compelling identities and communications that drive consumer engagement across multiple platforms, enhancing your brand. We are a revolutionary ideation firm that focuses on strategy and execution of cutting-edge creative campaigns to help you rise above the visual and audible noise. Our specialty is understanding how to create what's right for you. From Brand Development & Strategy, Identity, Packaging, Print, Digital Media, Advertising and Environmental Design — Zielinski Design Associates' attention to detail, strong work ethic, and our inherent desire to understand your business allows us to deliver ideation that enhances your customers experience.


Services

Branding & Identity

  • Brand Positioning
  • Brand Strategy
  • Brand Messaging & Voice
  • Brand Guidelines
  • Logo Development
  • Stationary Systems
  • Name Development

Digital Media

  • Website Design
  • Website Analytics
  • User Experience
  • Information Architecture
  • Content Management Systems
  • Interactive Demonstrations
  • Interactive Kiosks
  • Promotional Videos

Environmental

  • Branding Environments
  • Display Design
  • Space Planning
  • Signage Systems
  • Wayfinding Systems
  • Trade Show Graphics

Advertising

  • Print Campaigns
  • Outdoor Advertising
  • Media Planning
  • Media Placement
  • Direct Marketing

Print Collateral

  • Identity/Stationary Systems
  • Collateral/Brochures
  • Press Kits
  • Annual Reports
  • Presentations
  • Information Graphics
  • Invitations

Packaging

  • Beauty
  • Food & Wine
  • Pet Products
  • Consumer Goods
  • Software

Process

We don't have a proprietary process - we have a proven process that provides a roadmap for everyone to follow.

Discovery

We approach each project open to all the possibilities. We listen and based on the client’s individual marketing goals, we establish scope and working parameters for the team. We then perform our due diligence by investigating the competition, researching the current product or business, studying the competitive landscape, identifying market differentiators and collecting the necessary assets.


Positioning

Discovery is presented in a collaborative strategy session we conduct with each client. Together, we determine overall messaging and voice and refine the scope.


Ideation

During this phase of the overall process, creative sessions are conducted where brainstorming yields ideas that are then added or eliminated in a controlled environment. We explore design directions and develop content direction. The brand begins to develop.


Implementation

Here we begin to align and refine the design to all the various components being leveraged to deliver the brand. We refine the brand language and work on the nuances associated with perfecting the rollout. Brand manager’s work closely with our team on prototypes and mechanical files and the overall process moves forward. Our team manages every aspect of the process for unprecedented quality assurance.


Leadership

Tom Zielinski

Zielinski Design Associates was established as a traditional print design studio serving a diverse range of clients in 1991. By the late 1990’s, the firm was designing and constructing websites and creating Internet content for large multi-platforms such as TheWest.com. Content generation was king and the companies work rolling-up entire genre’s and connecting like-minded companies for consumer store fronts was unprecedented at a time when dial-up was still prevalent. He transitioned the company to a fully integrated branding firm with comprehensive digital media capabilities and grew the client base to a national level in the early 2000’s. Today, the company works with a broad range of clients representing industries such as Railcar, Medical, Beauty, Chemical, Oil & Gas, Consumer Products, High Tech and Human Assets. Prior to launching Zielinski Design Associates Tom was involved with ideation and design for The Dallas Morning News/AH BELO. His work included award winning products such as Fashion!Dallas, High Profile and Dallas Life Magazine in addition to a host of special sections on John F Kennedy’s assassination, the Future of Dallas and the Texas Sesquicentennial. In 1991, Tom co-founded and invented the Advocate magazines, which boasts a print and digital readership of over 200,000 in the Dallas market. As one of a handful of profitable print products in the United States, the Advocate is made up of a series of magazines that are neighborhood specific in their content. The magazines brand loyalty comes from the design which helps inner-city residents connect with each other and establish a sense of place in the ever transitioning environment. Tom is also co-founder of 1841 homes, a rehabilitation company focusing on the preservation and enhancement of inner-city homes. Tom graduated from East Carolina University in 1981 and studied under Milton Glazer at the School of Visual Arts in 1988. He was past- president of the Dallas Society of Visual Communicators — the largest Art Directors club in the United State as well as a member of AIGA. He is president and founder of The Friends of Exall Park, a 501c3 non-profit organization benefiting Dallas’ largest downtown green space and is an active member of The North Texas Business Committee for the Arts.