Designed by renowned architect, I.M. Pei, Fountain Place is undisputedly the most iconic skyscraper on the Dallas skyline. Zielinski Design was hired to rebrand the property which included a new logo, tagline, website, photo library, property brochure, marketing center and branding manual. Located merely one block from the Dallas Arts District, a new positioning statement “Work In Art.” was created to help re-position the building to be more inclusive to potential lessors. To capture the true magnificence of the building, Zielinski Design engaged world renowned photographer, Stewart Cohen, who exceeded all expectations. The project highlight was a visionary 19,000sf marketing center that was created and installed in less than 60 days.