Phoenix Tower

Brand Identity, Collateral, Signage, Marketing Center Design & Installation


Phoenix Tower Brand Identity Phoenix Tower Collateral 1 Phoenix Tower Collateral 2

About

A new branded identity for Phoenix Tower in Houston included a logo, property brochure and movable marketing center. Zielinski Design moved away from the clich├ęd phoenix imagery and instead created a contemporary design representing the skyward reach of the architecture. The client did not have a designated space for a marketing center so we designed and fabricated unique plexiglass stands that held vertical marketing boards. This allowed the brokers to disassemble the signs and easily move them from suite-to-suite based on their showings. The highlight of this project was shooting pictures of the 9th floor lobby and sky deck, complete with a Jack Nicklaus putting green.