Siemens Medical Solutions regularly hosts global forums on a number of industry topics and technological advancements. Zielinski Design Associates was engaged to create the marketing collateral for a series of events designed to attract the foremost authorities in the areas of physics, math and science. In very lay terms, the purpose of the events was to create a collaborative environment where ideas could flow and be recorded to help Siemens engineers design and build better products. If you put all the greatest minds in the world in one room - just imagine what could happen! Hence was born the Siemens Executive Exchange, which focused on the future of adaptive radiotherapy and it's potential to improve patient care. Zielinski Design created a series of simple, elegant trifold invitations simply called SEE. The project also included some ancillary materials and was spread out over the course of a year.